Summary:
In this episode of the Brand Focus Podcast, we discuss & define positioning and explain why it should be a key focus of your business.
Show Notes:
- :10 *Sponsor Freeeup.com Sponsor*
- 1:48 Intro
- 2:19 How all of us have a brand
- 2:29 What is a brand?
- 4:10 Why Positioning is the most important element of your business strategy?
- 5:08 What is positioning?
- 5:57 History of Positioning
- 7:44 How Positioning impacts your marketing?
- 10:14 My personal experience with building a business without defining positioning
- 12:38 Is brand positioning right for your business?
- 14:00 How to approach defining positioning
Resources Mentioned:
- Freeeup.com: Sign-up today for the best freelancers on the web
- Episode 013: http://brandfocuspodcast.com/ep013/
- Brand Focus Coaching: http://culturalsync.com/brand-coaching/
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