Summary:
In this episode of the Brand Focus Podcast we discuss the importance of brand positioning. We’re revisiting the elements of your brand core & diving into new additions to this first phase of our Brand Focus framework. Learn why positioning is important to your brand & how the 12 focal points of your Brand Core prepare your business to gain traction in the market.
Show Notes:
- 1:50 Our viewpoint on branding
- 2:59 So why is positioning important
- 4:06 Core Values
- 4:39 Vision statement
- 5:00 Mission statement
- 5:20 Mindset
- 5:49 Category
- 6:00 Target market
- 6:20 What you do
- 6:34 What you offer
- 6:48 Who you offer to
- 7:23 Differentiator
- 8:13 Value Proposition
- 8:30 Positioning Statement
- 10:39 Recap of Brand Core
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