Summary:

In this episode of the Brand Focus Podcast we discuss the fourth and final element of the Brand Focus Framework, defining your communication strategy. Throughout the episode, we discuss the meaning of a communication strategy, marketing mediums and examples of brand image.

Show Notes:

  • Why establishing a brand foundation is important 0:47
  • Brand Focus Framework recap 1:22
  • What is a communication strategy 2:40
  • Communication mediums 3:20
  • Recommend marketing medium minimum 3:52
  • Example of brand image 5:01
  • Creating S.M.A.R.T objectives 7:00

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