In this episode of the Brand Focus Podcast we discuss the importance of defining your target audience. Throughout the episode, we discuss “what a target audience is”, “why customers buy” “why defining your audience matters” and “how to define your target audience”.

Show Notes:

  • what a target audience is: starts at 2:37
  • why customers buy: starts at 3:00
  • why defining your audience matters: 4:45
  • how to define your target audience: 6:55
  • creating customer personas: 7:20
  • conducting customer interviews: 9:49


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